A Smarter Way to Run Your Logistics Business, Optimise Operations,
Cut Costs. Stay Compliant.

Say goodbye to paper trails and slow starts. SAM’s all-in-one mobile and web platform solution helps you get drivers on the road in under 9 minutes — no fuss, no paperwork, just progress.
From smooth onboarding to compliance, SAM keeps things moving.

Active Drivers

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7500+

Onboarding Application Progress

Stage 2

100%

Drivers Onboarded

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700+ this month

Helping innovative companies scale their delivery operations

alm-delivery
pureways
qris
cariss-logistics

How SAM Works

How SAM Works - A Quick Overview

Built for logistic carriers. Trusted by Drivers.

SAM streamlines every stage of the driver journey — from onboarding to training, document checks to payroll, compliance to performance tracking — all in one simple platform.

Faster Onboarding

SAM enables fast onboarding by adding a driver in less than 9 seconds and completing the process in under 9 minutes.

OCR Technology

SAM features built-in OCR technology to automatically extract and validate key details from driving licences, passports and right-to-work documents.

Automated DVLA & Right to Work Checks

SAM automatically verifies driving licences (entitlements, points, disqualifications) and Right to Work status.  Both checks can be scheduled weekly or monthly for full compliance.

Get Started

Onboard Drivers 10x Faster — With Zero Paperwork

About Us

The Birth of SAM

SAM Onboarding was born from a vision to make complex business operations simpler. Founded by Gopin Ratnam, Director of Ratnam & Co., a UK accountancy firm with over 40 years of experience, SAM draws on decades of expertise in payroll, tax and financial strategy. Designed for fast-moving industries like last-mile delivery, SAM helps businesses navigate compliance, onboarding and growth with confidence and clarity.

Bridging the Gap in Logistics

While working with last-mile delivery companies, Gopin Ratnam experienced first-hand the challenges they faced. Instead of accepting the status quo, he set out to create something better.
Within 6 months, he founded SAM to bridge the gap between operational needs and compliance requirements. The platform launched as a game-changing solution, empowering companies to seamlessly manage drivers while staying ahead of regulatory demands.

Built Around Real-World Needs

By addressing real pain points, SAM gives managers the clarity they need and turns complex, time-consuming processes into simple, practical and manageable tasks.

Features

Core Modules – The SAM System

Upload docs, sign contracts, view payslips

Onboard new drivers in minutes with automated checks, digital contracts, and streamlined workflows.

Report incidents with photos

If something goes wrong on the road or with a vehicle, drivers can quickly report it through the app. Just snap a photo, add a note, and management is notified straight away.

Chat with management in-app

Need to check something with your manager? The in-app chat makes it easy. Drivers and managers can keep everything in one place, from quick updates to important messages, without endless calls or emails.

Access exclusive benefits and support

Drivers also get access to a range of benefits and support through SAM. From tailored advice to perks designed to make life a little easier, it’s about making drivers feel valued both on and off the job.

The SAM Dashboard

The SAM dashboard gives a clear overview of driver activity, payments, onboarding progress and compliance, all in one place. Real-time notifications on the right to keep you updated on every stage of driver onboarding process.

Driver Evidence Cards

Stay on top of driver licence and right-to-work documents with a clear, easy-to-use dashboard.

Download Reports

In the SAM web portal, DSPs can easily download key reports

Vehicle Management System

SAM keeps track of all vehicles in the system, storing essential details like make, model, year, VIN, registration, mileage, and current status (active, under maintenance, or retired), ensuring accurate and up-to-date records.

Why

Why SAM? — What Sets Us Apart

SAM Onboarding, in partnership with Ratnam & Co. Accountants, provides a unified platform and app designed specifically for the last-mile logistics sector. Built to meet compliance, safety, training and performance standards, It is the definitive platform for delivering businesses and drivers, streamlining onboarding, ensuring compliance, facilitating Al van checks and enabling real-time scheduling & incident reporting.

Built with the help of carriers across the UK with in-depth logistics knowledge

Real-time DVLA + RTW checks

Instant incident & van damage reports

Compliance with HMRC + audits

Driver perks & wellbeing tools

Integrated with Ratnam & Co. financial expertise

Streamlined onboarding

Why

Why SAM? — What Sets Us Apart

SAM Onboarding, in partnership with Ratnam & Co., is a unified platform/app for logistics compliance, safety, training, performance, and driver onboarding/scheduling.

Real-time DVLA + RTW checks

Instant incident & van damage reports

Compliance with HMRC + audits

Driver perks & wellbeing tools

Integrated with Ratnam & Co. financial
expertise

Streamlined onboarding

Built with UK carriers' logistics
expertise.

Features

Core Modules Snapshot

SAM Onboarding was founded by Gopin Rajaratnam, director of Ratnam & Co.—a UK accountancy firm with over 40 years of experience supporting fast-paced industries like last-mile delivery.

Scheduling

Scheduling enables efficient shift planning, prevents conflicts and ensures complete coverage while maintaining compliance and meeting performance standards.

Route Management

SAM’s route management tools give you visibility and control over daily operations, reducing delays and improving performance.

Transparent Deductions

The SAM portal and app provide complete oversight of driver deductions and continuously monitor take-home pay against HMRC’s National Minimum Wage thresholds, ensuring logistics businesses remain fully compliant with UK employment law.

AI Van Check

AI-powered van checks instantly detect and categorise damages, allowing issues to be identified quickly and addressed immediately for insurance claims or repair of fixed damages

Next Up

Discover how SAM can transform your operations.

Join us using SAM to reduce admin, improve compliance and give their drivers a better experience. Schedule a demo today!

Drivers

Driver Wellbeing – Go Beyond Compliance

Drivers have the option to access exclusive benefits on the app for themselves and their families

These Include :

Access to 24/7 GP Service

Exclusive Discounts at 1,000+ UK retailers

Mental health support

Free van insurance for 12 months

Fuel savings and cashback offers

Our Customers

Success Stories - Real Testimonials

JAMIE - FORGE LOGISTICS

We cut onboarding time by 87% and reduced compliance errors to zero. SAM helped us grow our fleet by 40%. The platform has been instrumental in streamlining key areas, including driver management, compliance, and payments. Tasks like onboarding new drivers, tracking invoices and managing compliance have become far more efficient and straightforward.One feature we particularly value is the intuitive compliance tools, along with the seamless handoff to dedicated invoicing specialists. This functionality has saved us a significant amount of time and effort, allowing us to focus on other aspects of the business. Equally, we can’t say enough about the team behind SAM. They’re always super helpful, professional, and incredibly approachable.

UK

50-100 people

CATHY - CORRDA LOGISTICS

Working with SAM has been nothing short of exceptional. They go above and beyond to ensure my compliance is always in line with business requirements, giving me complete peace of mind. What I value most is how personal the service feels whether it’s connecting me with a mortgage advisor, helping me manage my accounts, or simply being at the other end of the phone whenever I need them. Even if I call while they’re on holiday, they take the time to support me, which fills me with confidence that my business is in the best possible hands. Their professionalism, guidance, and genuine care make them stand out. They don’t just support me as a client, they support me as a person.

UK

10-50 people

MARTIN -  ONE CLICK LOGISTICS

The timely support provided by SAM is by far the best in comparison to previous service providers used. They are responsive and their ability to leverage other subject matter experts where required speaks to a business that is agile in its approach to supporting other businesses but also being at the forefront of new trends and opportunities. My business needs are expertly managed, one less thing to worry about as an entrepreneur. Thank you, SAM Onboarding.

UK

10-50 people

KERRY- ANNE, HEELS 2 WHEELS LOGISTICS

The timely support provided by Ratnam associates is by far, the best in comparison to previous service providers used. They are responsive and their ability to leverage other subject matter experts where required speaks to a business that is agile in it's approach to supporting other businesses, but also being at the forefront of new trends and opportunities. My business needs are expertly managed! one less thing to worry about as an entrepreneur.

UK

10-50 people

IBRAHIM - PUREWAYS LOGISTICS

Just get it! I’ve got lots of moving parts, and they’re the practical solution I needed. They’re friendly, quick to respond and fair on fees. Highly recommend the SAM app

UK

10-50 people

Book a Demo / Let’s Talk

Ready to simplify you logistics operation?

Let SAM reduce admin, improve compliance and give Your drivers a better experience.